Victoria is starting a private practice as a nutrition counselor and personal trainer. She came to me wanting a logo that fit her personal aesthetic and also encompassed all her services. With her desire to advertise her services across platforms—instagram and a website—I will also be helping her establish a brand on these platforms to build brand consistency and with that, a following. She named her business Elevate U. I aimed to fit Tori’s needs as well as come up with a design that will differentiate her from her competitors. After the logo and brand is establish I aim to guide her in marketing her brand effectively.

I began with sketching out how the logo can be simple but also have an eye catching element that separated her logo from the rest. The U in Elevate U I wanted to make stand out and played around with a wavy, water effect. I kept the rest of the type bold and simple. I made a primary and secondary iteration of the logo for her to use but kept the U aspect the same. An important aspect in the process was creating something that can be used in many ways and over different images in advertising/social media.

I delivered to Tori multiple iterations of the logo that she can use however is needed. I also created some social media images that highlight the logo. These can be used throughout her feed to attract business and attention. Moving forward I will continue to work with Tori to further develop a website and social medias.